Get to know the Savvy Boss Ladies


Jennifer Goldsmith - HeadshotJennifer Goldsmith – Chief Boss Lady

Jennifer has crafted a distinctive balance of elegance, warmth, knowledge, connection and care in her approach to sharing a truly impactful message of mastering business as a woman.

Jennifer is an attorney and entrepreneur practicing in the greater Bay Area. Along with her Juris Doctorate, she also holds a Bachelor’s Degree in Behavioral Sciences and Sociology. Over the last 20 years, Ms. Goldsmith has used her skills and knowledge of human behavior to become an expert in the art of negotiation. Ms. Goldsmith now uses her years of experience to empower other wome. Her dedication and passion for empowering women is undeniable.

“Knowledge is power, but enthusiasm pulls the switch.” Ivern Ball


Heather Christison - Headshot

Heather Christison – Finance Boss Lady

Heather Christison has had over 20 years of experience working in accounting and finance. She has worked for all sizes of entrepreneurs from a solo-preneur start up to a $35 million dollar a year contractor. Her expertise gained working for the first CMA firm in the country provided a wealth of exposure to many different industries. With clients spanning the medical/dental field, construction, business/life coaching, retail/wholesale sales she is well versed in the diverse needs of a variety of industries.

She helps entrepreneurs to understand what the numbers mean in their business and how to use that knowledge to grow. Using plain English and examples, she helps her clients with the tools they need to thrive in their business. One client describes the relief she feels as “the single most important reason that I will continue to work with Heather is that my shoulders physically drop when I see her. It’s like my body knows we’re in safe hands for the business.”  Being in business is a roller coaster; Heather is your partner in the ride, helping you navigate the ups and downs with ease and grace.


Ginger Conrad - Headshot

Ginger Conrad – Operations Boss Lady

Ginger Conrad works with companies to create a well-oiled machine. For the last 17 years she has been working with technology and employees to streamline business practices and standards. Her current emphasis is on realistic productivity goals and fixing issues with technology. She acknowledges the need for productive workers and has been researching and implementing ways for companies and employees to be productive, on task and most importantly, stress-free.